Did you know that the relationships most likely to lead to a new job opportunity may not be your immediate coworkers and close friends, but rather acquaintances and connections?
These relationships are exactly the type that develop through networking. Though there are many ways to network, one in particular – networking with purpose – can help you enhance the benefits of a bigger professional circle. Fostering meaningful, lasting relationships can open doors, provide encouragement and promote inclusion.
What is networking with purpose?
To me, networking is about more than just exchanging business cards. My approach is intentional: once I make a connection, I continue to strengthen and nurture the bond. Rather than simply adding to my list of contacts, I strive to build meaningful, lasting relationships. That’s what it means to network with purpose.
When I look at the opportunities that changed the trajectory of my career, many were the result of relationships I built with intention. These connections led to personal referrals to hiring managers, but more importantly, they provided a strong network of mutual support, collaboration and inclusion. Having this source of empowerment has been key to my career growth.
Kickstarting your networking journey
Starting to network with purpose doesn’t have to be daunting. I myself have always enjoyed meeting new people but didn’t consider purpose in professional networking until recently. I recommend trying the following practices:
- Reach out regularly: Develop consistent rapport with the people you meet. I even set calendar reminders for myself to reach out to connections.
- Say yes: Embrace opportunities and accept invitations, even if initially uncomfortable.
- Set goals: Pick concrete targets that can keep you motivated. These can be growing your LinkedIn network, meeting specific people, or attending events in the following months.
- Practice introducing yourself: There’s no shame in rehearsing or writing an introductory script if it helps you confidently present yourself.
- Identify key people: Focus on getting to know the people who will be instrumental in you getting your next role.
- Offer help: Support others, not just yourself.
These strategies will help you not only expand your circle, but also get the full benefits of a budding network.
Fostering inclusion through networking
Beyond creating professional opportunities, intentional networking can also serve to bring people together and foster inclusion.
The Women in Credit Insurance Initiative (WICI) is one example of the broader impacts of this type of networking. In February 2023, I convened a group of senior women from across trade credit insurance to discuss women’s underrepresentation in the industry. We unanimously agreed that this issue required direct action, and WICI was born that day.
Since then, WICI has flourished, offering networking, mentoring and training events. The industry has also embraced us; notably, the International Credit Insurance & Surety Association (ICISA) recognized us as an official working group. It’s a testament to the power of reaching out and creating relationships.
Building meaningful connections within the workplace
A great place to start networking is your own workplace, and Allianz Trade offers abundant opportunities. Here, employees can take part in mentoring as well as group programs such as “A Moment for Us,” which is dedicated to women’s leadership development. In the UK and Ireland, colleagues from different functions collaborate in 'agile squads,' using an iterative project management approach. We also regularly host social events in the office so colleagues can get to know each other in an informal setting.
At Allianz Trade, career growth is just as much about exploration and gaining wide-ranging experience as it is about moving upward. By offering tailored networking, training and mobility opportunities, we give our people the resources and support they need to achieve their career aspirations.
