6 Strategies to Increase B2B Deal Size and How Trade Credit Insurance Can Help

Business-to-business (B2B) transactions often involve large amounts of money, and companies are always looking for ways to increase their average deal size. Here are some strategies that can help you achieve this goal:

By offering value-added services, such as product customization, training, and after-sales customer support, you can increase the perceived value of your offerings, which can lead to larger deals.

Building strong relationships with your customers' can help increase your average deal size over time. By listening to and understanding your customers' true needs and preferences, you can tailor your offerings to meet their specific requirements. Remember to do it consistently! Over the time, you can maintain a strong customer relationship.

Creating packages that bundle your products or services can make it easier for customers' to make larger purchases. This can be particularly effective when the components of the package complement each other, as it encourages customers' to purchase more.

Offering volume discounts can incentivize customers' to make larger purchases. This can be especially effective when the discount increases with the size of the order, as it provides a strong incentive for customers' to buy more.

Cross-selling and up-selling can also help increase your average deal size. By offering complementary products or services to customers', you can encourage them to make larger purchases.

Offering more payment options, such as providing credit terms or offering instalment plans, can make it easier for customers' to make larger purchases. To mitigate the risk associated with delayed payment option, you can use trade credit insurance (TCI) to protect your cash flow and reduce the risk of bad debts. Check out our  online price calculator tool to figure out how much your trade credit insurance premium would approximately cost in under a minute. 

In conclusion, by following the above strategies, you can increase your average B2B deal size. By focusing on building strong relationships with customers', offering value-added services, and offering different payment options with trade credit insurance as a credit management tool, you can position your company with a competitive edge for long-term success in the B2B marketplace.