Euler Hermes, the global leader in credit insurance, today confirmed its association with the French golf federation, hosting the Ryder Cup in 2018, by joining the France 2018 Partners’ club. The Ryder Cup is the most prestigious team play golf event in the world, which France will host for the first time in history.
“We are proud to welcome a multinational company such as Euler Hermes to the club, alongside the other distinguished partners,” said Pascal Grizot, who was successively chairman of the French bid committee then chairman of the Ryder Cup France 2018 committee. “It demonstrates their confidence in our ability to host this event.”
The Partners’ club was created in order to promote initiatives related to hosting the Ryder Cup in France as well as provide additional financial support. The French golf federation cultivated the support of the business community to lend credibility to its candidacy and subsequently to ensure a successful outcome for all of the initiatives that will help make the event an outstanding opportunity for French golf.
“By joining the France 2018 Partners’ club, we took advantage of the opportunity to support the hosting in France of the world’s most prestigious golf tournament,” said Wilfried Verstraete, chairman of the Euler Hermes Board of Management. “With the French golf federation, we share such fundamental values as the search for excellence and unwavering team spirit. This commitment to giving our best is also what we strive for on behalf of our customers every day.”
Created by Samuel Ryder in 1927, the Ryder Cup opposes two teams, one from Europe and the other from the United States. The venue of the biennial tournament alternates between courses in the United States and Europe. The next tournaments will be held in Scotland in September 2014, the United States in 2016 and France in 2018, for its 42nd edition.
While golf is the most popular individual sport in the world, with 65 million players, the number of French golfers remains relatively limited. With this event, the French Golf Federation is looking to promote the sport, make it more accessible, stimulate interest in the game at the highest level and make France a genuine golfing destination, all while taking environmental considerations into account.
Euler Hermes launched a mini web site dedicated to its partnership, which includes interviews, photos and practical information.