1. Ownership, management, and strategy
This refers to the way the company is governed and led. We ask questions including:
- Is it publicly traded or privately owned?
- Who is calling the shots, and what is their experience?
- What strategy have the company’s leaders enacted?
We also look at the track record of the company’s leadership, and their ambitions. We want to see that the leaders are looking to the future while remaining cognizant of their company’s current position.
2. Revenue and profitability
We’re especially interested in changes to the company’s revenue over time. We want to understand if the revenue is declining, stable, or – ideally – growing. We also look at the company’s gross profit, as well as operating and fixed costs to get a full picture. We typically find this information explicitly in the profit and loss account — which is only published by certain companies — but we can also find it indirectly via the balance sheet.
3. Liquidity and financial leverage
To gauge liquidity we look at working capital, which helps us understand how quickly the company can turn assets into cash. A company’s liquidity impacts its financial leverage because it affects the company’s ability to take on debt. We also want to look at how much debt the company has, how it is composed, and if its loans are secured or not. Essentially: are they using their money effectively? This information is found largely on the company’s balance sheet.
4. Cash flow and coverage
Cash flow concerns the money coming into the company from its operating, financing and investing activities, which indicates a company’s capacity for financial recovery. It is driven by earnings before interest, taxes, depreciation and amortization (EBITDA) and the movement of working capital. We look at whether the company has capital expenditure, its cash is decreasing, or its assets are reducing in value. We want to see that it has coverage, which is the ability to pay its interest payments on any debts.
5. Sector and landscape
Together with these four main areas, we also take other factors into account. Key amongst these is the sector the company operates in, as different sectors carry different levels of risk, and the prevailing economic, political, and legal landscape for the company and its industry.