- Intensifying consumer appetite for alternative-fueled vehicles and new mobility services
- Diversity of local needs (i.e. city cars in China, pickups in Thailand)
- Emerging Market fundamentals (growing middle-class, low equipment rate), supporting the mid-term perspectives of the market
- Demand for premium models and larger Sports Utility Vehicles (SUV), supporting carmakers’ profitability
- Expertise of established players on differentiation (i.e. design), production and supply-chain issues
- New car sales’ dependency on public measures (subsidies, tax exemptions), monetary policies (borrowing cost), oil prices (running costs) and prices on in the second-hand market
- Intensifying environmental requirements (pollution, CO2 emissions) necessitating heavy investments and leading to high(er) car prices
- Value proposition of EVs in the short-term, due to the battery cost, driving range and expansion of the charging network
- Market maturity in advanced economies - and smaller driving prevalence among the younger generation in large cities - leads to strong competition (price and innovation)
- Competition from tech giants and startups in the field of connected and autonomous driving technologies
Key players
Country | Role | Sector risk |
---|---|---|
China |
#1 market by number of new car registrations |
C
Sensitive risk |
United States |
#2 market by number of new car registrations |
C
Sensitive risk |
Japan |
#3 market by number of new car registrations |
B
Medium risk |
Germany |
#4 market by number of new car registrations |
C
Sensitive risk |
India |
#5 market by number of new car registrations |
C
Sensitive risk |
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