Making the first sale is just the beginning of a customer relationship. How well you manage the credit approval and payment process will have major implications both for the potential growth and for the financial health of that relationship.
Credit management that is too lax can leave your company waiting (and waiting) for payment on a customer’s invoices. Studies show that 25% of bankruptcies among businesses can be traced back to late payment or non-payment by customers.
Yet, credit management that is too conservative can stifle the growth of an otherwise healthy customer relationship. If customers are unable to obtain the payment term they need, they may take their business elsewhere.