Typography

Our unique signature

Guidelines and tips for using typography

We’ve created a new bespoke font for the brand called Allianz Neo. It’s a typeface that’s highly legible across both digital and print, reflecting our accessibility standards.

Quick Access to Download Font Assets 4 MB

Our new font has a modern and friendly feel, allowing us to speak confidently and consistently across all communication. We also use a variety of handwriting styles to add a human element to our layouts, reflecting the lives of our customers and employees.

Introducing Allianz Neo

Allianz Neo

Our new font has a modern and friendly feel, allowing us to speak confidently and consistently across all communications. We also use a variety of handwriting styles to add a human element to typographic layouts to reflect the lives of both our customers and employees.

Using Allianz Neo

Usage

Depending on the context of our communication, we use different typographic styles. More sales-oriented media, such as product advertisements and brochures, should feature a mixture of type sizes and weights. Our typography in business-to-business applications – particularly financial reports and fact sheets – should have a more refined style. This is achieved using less variation in type sizes and weights, so it feels more sophisticated.

AllianzNeo FONT 5 MB

Details

Allianz Neo Character Set includes the following country-specific versions:

Western European
Afrikaans, Albanian, Basque, Breton, Catalan, Danish, Dutch, English, Faroese, Finnish, French, Gaelic, Galician, German, Icelandic, Indonesian, Irish, Italian, Malay, Norwegian, Portuguese, Spanish, Swahili, Swedish

Central European and Baltic
Albanian, Croatian, Czech, Hungarian, Polish, Rumanian, Serbian (Latin), Slovak, Slovenian, Estonian, Latvian, Lithuanian (Baltic)

Turkish
Azeri (Latin), Turkish, Uzbek (Latin)

Allianz Neo in local markets

In areas or markets where the local languages don’t use Latin characters we recommend using the following fonts. These are available to purchase using the links below.

Arabic: Helvetica Neue Arabic

Chinese Traditionell: DF Hei STD W7 (free font)

Cyrillic: Averta

Hindi: Neue Frutiger Devanagari

Korean: Yoon Gothic 700

Thai: Prompt

Guidelines and tips for using typography

Typographic hierarchies
Rules for using H1 headlines in stages
Highlighting type in color
Using type styles

Typographic hierarchies

Hierarchies of type

Know your content! Follow a logical page hierarchy based on the content.
Profit from a clear distinction between page title, lead paragraph and individual sections of content.
Beside SEO reasons, hierarchies bring order to chaos, make the reading experience smooth and effortless.
Check always the mobile view: NDBX offers optimized headings.

Typographic hierarchy within page types: The approach is distinctive and easy to read

Rules for using H1 headlines in stages

The H1 headline is set in Allianz Neo light font-weight mixed letters or Allianz Neo bold caps. Don’t use Allianz Neo font-weight regular for H1 headlines.
Be consistent and choose one font-weight option: Bold Caps or Mixed Light. Adapt it to all H1 headings on the same page hierarchy level.

Stage H1 headings: Consider the correct mix of font-weights.

Highlighting type in color

In order to emphasize meaning, words within an H1 headline can be colored, always set in bold font weight.
Consider selected accessible colors, see left. They should be chosen harmonious and with enough contrast to the chosen background image.

Text highlights on H1 headings: Use a color from above shown colors. Consider accessibility.

Using type styles

The Allianz Neo font is used for all content including headings, copytext, links, buttons, etc. The font-weight, size, and style vary throughout the site.
Light font weights and whitespace are used to structure the content. The bigger the font size the lighter the font-weight. Bold weights are mainly used to highlight short text elements, such as buttons, links or quotes.