Make it personal with omnichannel personalization
By using a shared customer profile, you can deliver a consistent and personalized experience along the whole customer journey, even as it moves from channel to channel. With personalization through Adobe Target, we put the right mix of automation and control in your hands.
Stop guessing with A/B and multivariate testing
When it comes to any element of your customer's experience, if you want to improve it, then test it. Create A/B and multivariate tests to learn the most effective combination of content, layouts, UX, and more through your websites and other digital properties.
Do it for everyone with AI-powered automation and scale
You can give each and every customer a truly personalized experience. With our AI and machine learning, powered by Adobe Sensei, you can test and personalize at scale well beyond what you’ve been able to achieve with manual or rules-driven approaches alone. Optimize by the thousands and millions.
